At the time, we basically ignored him and put it down to too much beer the night before. It turns out he might have been on to something, if this is anything to go by:
http://www.theregister.co.uk/
Guess this just goes to prove how important the user experience is. His notion that a terrible user experience would force people to move or upgrade might have been a stroke of genius. Lets face it, nothing else seems to have worked!